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Sprite Debuts New Marketing Campaign June 24, 2019 After 25 years, Coca-Cola Co.'s Sprite is moving from its "Obey Your Thirst" tagline to "Thirst for Yours" and from rap to hip-hop, AdAge reports .
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The slogan, "It's a Natural!", was more than just a descriptor; it was an assertion, positioning Sprite as the unadulterated choice in a sea of artificially flavored sodas. In paring down to this concise tagline, Sprite tapped into the zeitgeist, emphasizing not only its natural flavor but also subtly courting the generation's broader yearnings.
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That slogan was everywhere. It wasn't just about selling soda; it was a call to live authentically. The campaign was genius in its simplicity and struck a chord with a youthful, energetic audience. Who Has Been Featured in Sprite Commercials? Sprite's rolled with a roster that reads like a who's who of celebrity endorsements. We're.
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Sprite Slogan And Tagline. Sprite is a popular lemon-lime-flavored soda produced by The Coca-Cola Company. 💦 The brand has been known for its innovative marketing campaigns and catchy slogans over the years. The most famous Sprite slogan is "Obey Your Thirst," which has been used in many ads since the 1990s.
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Designer: FutureBrand. Typography: Custom. Launched: 2006. In 2006, a new Sprite logo, consisting of two yellow and green "halves" forming an "S" lemon/lime design, made its debut on Sprite bottles and cans. As part of the brand's "Sublymonal Advertising" campaign, the tagline was simplified from "Obey Your Thirst" to just "Obey". Press release.
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Sprite's slogans in the 60s and 70s ranged from "Taste Its Tingling Tartness," "Naturally Tart," and "It's a Natural!" However, Sprite started its most memorable campaign in the early 1980s with the word "Great Lymon Taste!" which remained on the logo for many years. However, this was never the actual Sprite slogan.
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Sprite Promotion Strategy. Localized taglines - In India, Sprite uses "Clear hai" or "Sprite bujhaye pyaas, baki sab bakwaas." It uses other taglines in other companies. The packaging is pretty green. Both 7 Up and Sprite have green packaging, targeted towards the freshness of lime, but when seen on a shelf, you will find Sprite has.
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Sprite has had several slogans to help promote the drink. One of the most well-known slogans for Sprite is "Obey Your Thirst". Sometimes the slogan "Obey" would be used as a more simple saying and implied a psychological connection to the product and its past slogans. Another newer slogan used for Sprite is "Freedom From Thirst".
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The history of Sprite's "Obey Your Thirst" campaign is a fascinating tale of risk-taking, creativity, and cultural resonance. From its inception in 1994 to its revival in 2015 and beyond—the slogan has not only helped define Sprite's brand identity but has also left an indelible mark on the worlds of advertising and popular culture.
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In the mid-1990s, Sprite launched its now-iconic "Obey Your Thirst" marketing campaign, a powerful and memorable slogan that would come to define the brand's identity for years to come. This strategic shift was designed to resonate with a younger audience and showcase Sprite as a brand that champions individuality, creativity, and authenticity.
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This article covers about Sprite Slogan and Sprite Tagline. Sprite is a colorless, caffeine-free, lemon and lime-flavored soft drink created by The Coca-Cola Company. It was first developed in West Germany in 1959 as Fanta Klare Zitrone and was introduced in the United States under the current brand name Sprite in 1961 as a competitor to 7 Up.
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Sprite Slogan And Tagline History . The history of Sprite's slogans and taglines is a journey through time, showcasing the evolution of the brand's messaging and its resonance with consumers. From its inception, Sprite has strived to encapsulate its essence in catchy and memorable phrases that capture the imagination of its audience..
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Sprite's slogan is "Obey Your Thirst.". Coca-Cola - Taste The Feeling. A slogan is a catchy or memorable phrase that captures a brand's identity and the overall message of its marketing campaign. Slogans demonstrate a brand's core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
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Sprite changed its slogan to "Thirst for Yours" in June 2019 to reflect the overall influence of hip-hop culture on our society, in wide-ranging fields encompassing fashion, design, art, film, and photography. Hip-hop music would still be a big part of Sprite's image, but it would highlight these other hip-hop tastemakers as well, promoting designers and artists in addition to musicians.
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Now, more than 20 years after the introduction of the "Obey Your Thirst" tagline, Sprite is returning to its hip-hop roots with a short documentary video series starring established rappers Drake and Nas, and up-and-comers Isaiah Rashad and Vince Staples. The series' interviews with the artists seek to explore how they "obeyed their.
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Published on February 11, 2010. NEW YORK (AdAge.com) -- Sprite might be one of Coca-Cola's billion-dollar brands, but that doesn't mean it's gotten much love in the last few years. It's been.